Brasília – Facing growing verticalization in private health plans for higher-income clients, hurdles in securing accreditation with operators, and shrinking coverage in recent years, several hospitals across Brazil are developing their own health insurance plans.

The Kora hospital group launched its own operator in April to serve Vitória (ES), where its main unit is located. In Porto Alegre, Hospital Moinhos de Vento created an insurance plan initially aimed at employees, with potential to expand to the broader market depending on future sector dynamics. In Rio de Janeiro, Rede Casa already has 130,000 users under its Klini health plan, founded in 2020. Also in 2020, Hospital Sagrada Família in São Paulo’s eastern zone introduced its own plan, which grew from 5,500 to 21,000 clients in the past 12 months, according to ANS data.

These initiatives are seen as protection strategies for mid- and high-tier hospitals, should operators prioritize their own verticalized networks. While verticalization has so far been more common in lower-priced products, the trend is expanding. Several Unimed units serving higher-income populations are building their own hospitals. Meanwhile, Hapvida is investing in premium hospitals in São Paulo and Rio de Janeiro, while SulAmérica structures health plans that prioritize Rede D’Or hospitals within their networks.

Source: Valor Econômico

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